U4D: Instagram Part 4
Seems to be constant thing with me these, days slipping by and time running out for me. Today we are going to look at hashtags and hubs.
Hashtags and Hubs
You can use Instagram perfectly fine without using hashtags, but many people use them in the hopes they can gain wider exposure or get the attention of some brands, places or hubs.
So, what are they, basically anything that has one of these is front of it, # is considered a hashtag. When you are tagging, or hash-tagging your images, you will leave a heap of words with one of those in front of it.
Hashtags can be how others find you. So if you use one like #landscape, then if people are searching that hashtag they will find your work. Remember in Part 2 we talked about how to get followers, well, you are just allowing yourself to be found by people as well.
When working out what to use think about what the image is about, #landscape, #longexposure, etc. Did you do something particular that you can tag as well. Where was the image taken? You can add all of those.
Products is another type of hashtag you can use. Let the companies know you are using their products.
You can only have 30 per post, there are, apparently ways around it, but perhaps for now stick to the thirty. I never do more.
On Instagram there are things called hubs. They are places where you can potentially be featured. They are all over Instagram and if you search through hashtags that people put on their photos you will find them. You will also find them when you are searching for photos.
Some popular hubs for Australia are, #ig_australia #aussiephotos #wow_australia2017 #ig_aussiepix
If you put any of those tags in your photos, well, if you are in Australia then you might get featured. Then there are ones for cities as well. You can find them for particular types of photography, for example, long exposure photography has many different hubs. Their profiles also tell you what you need to do.
Generally you need to follow them as well. They have moderators who go through all the photos that have been tagged with their hashtag and pick some to feature. I am a moderator on two sites, ig_discover_australia and formatthitech. The first one I just do the weekends, so I go through all the photos that have been tagged and pick between 3 and 5 photos each day that I think are great to feature. On Formatthitech I do two a day.
Being featured can really improve your profile. and if you get featured by a site that has hundred’s of thousands of followers, you can get a lot of new followers yourself. Plus, it always feels good when you do get featured, it is a type of confirmation that people like your work. The other side of it is if you don’t ever get featured it can be heartbreaking. I don’t get featured much, not compared to other people, apparently my work is never good enough. I have almost stopped using the hub hashtags, but it is up to you what you want to do.
Working it out for yourself
Take a look at what other people are doing and see what hashtags they are using, see if you can use some of them.
I have the photos to show you that I have had up on Instagram this week. They were all taken with the Canon 5D Mark IV which as returned to Canon Australia today.