U4D: Social Media, a quick overview
Are you on Facebook, or somewhere else? What is your handle, or username? How can I find you? These are all questions that people often get asked when they meet people for the first time and want to stay in touch. They no longer want your phone number; they want to know where they can find you on social media.
Social media a place where people can create their own content and share it with others via the internet. It almost seems strange when you hear someone talking about how they don’t use any of it, and the rest wonder how do they keep in touch? It has been around for some time now and love it or hate it seems to be here to stay, well, at least for as long as we have computers and electricity.
As photographers, it is a great tool and a wonderful way to share your images with the world.
There is no doubt that some platforms are much better than others. We tend to gravitate to a few and those that try to use all, end up not doing a great job. Let’s look at the 5 most popular social media platforms.
This is the number one platform for social media. It has around 1.23 billion active users a month, which is massive. You can decide who will be your friend, you can post photos to it, and you can chat to people. It has a lot of good aspects, but the negative ones are seeing lots of people not using it as they once did.
These days if you have what they call a fan page, and you post a photo then not many people will see it. It has been said that if you post something then only 11% of those that follow you will actually be shown your post. If you want more to view it then you need to pay. It is called boosting your post. Does it work? Well, it never has for me, but there are people out there making a lot of money telling you it can and apparently how. The same happens for your profile page.
When you talk to a lot of people now they nearly all say they hate Facebook. It is too commercial and they don’t like how they can’t see everything their friends have posted. However, it is still an important platform and until something better comes along, people stick with it.
It’s very big at the moment and millions are watching videos on it. They say it is the second biggest search engine in the world, so I’ve heard. Nearly everyone has used it, but a lot don’t post their own videos on it.
It is becoming a great place to share content and those that are trying to move up in the world should be putting videos up there. Start your own channel today and start posting some video content.
This is still very important, but one that hasn’t really had a major impact in Australia. Australians tend to think it is for celebrities and don’t use it. However, it is big in other places and has around one billion users.
For most, the short messages and not really knowing what to do with it has been a major problem. How to connect with others can be a problem as well. Thought there are those that absolutely love it.
This platform is good for networking and many people use it to help them find jobs. It is more a professional social media site. Therefore, you get a lot of people who won’t connect with you, because you are not part of their professional network.
This platform is very different from others and you do need to spend time looking around it. You can’t just send people invitations to connect with you and LinkedIn have criteria that you need to fulfil to be able to do it.
They are always changing what they do that give you more opportunities for what you can do. It is worth considering, but remember it has been designed with the professional in mind.
This is an incredible platform for photographers, and those that don’t like Facebook. Though, it seems to get a bad response from many. There are always rumours that Google are going to shut it down, but apparently they are just that. Google are always making changes to the platform to try and make it better for the viewer.
One aspect that many like is the lack of ads on it. It is assumed Google make enough money from the their other services so they don’t need to do that with this. Though it isn’t written anywhere there is the view that putting your photos up on G+ also enhances your chances of Google Image search displaying your images when people do images searches. That means your images are shared to a wider audience.
It really is just a sharing and networking platform. It is easy to see what others are doing and there are many groups or communities that you can join to share your images with as well.
This is not necessarily the real top five and many put Pinterest up there as well, but I don’t use it, so I don’t feel qualified to talk about it. Most of us are using these in some shape or form.
Next time on U4D we will look at the best sites available to photographers.
Are you using some of these? Do you like them? What don’t you like about them?