There is no doubt that you can get really caught up in Social Media. You can spend hours on it, but you do have to find a balance. We know that we have to use it to promote ourselves, so where is that balance? The more you use it the more promotion you get, but then you get stuck on it and you don’t get any other work done. I don’t have an answer for this, but I’m working on one and I may have some suggestions.
It has been suggested that you need to work out which platforms will get you the best benefits. There is no way anyone can maintain them all. You have to select which ones will be best for you and which ones will you be able to use. I use Instagram, Flickr, Facebook and do a little on Twitter.
My favourite at the moment is Instagram. I’m trying to build up my following there and at the moment it is where I am spending most of my time. I’m looking at lots of work and seeing how others use it. I’m also trying to use it for our magazine, Dynamic Range. The number of followers is slowly increasing. If you want to follow the Instagram page here is the link: Dynamic Range Magazine.
One thing that has been good about it is getting me to process a lot more images. Though, not just for Instagram, but also for Flickr and even more so for this site and blog. I used to do photos for my other blog and then talk about what I did to them, or the thoughts behind the process. I really want to start doing that again, but here.
Instagram also means that I can go through old photos and use them again. It has been nice to have another outlet for them. I post everyday, sometimes twice, but that is rare. There is a philosophy about how often you work and that you shouldn’t post too much. People do get annoyed if you post too much and will stop following you.
I keep hearing that you have to allocate time to do it. Set aside an hour a day or something like that to spend on it. Limit the time or the whole day will go and you won’t get anything else done.
There are other sorts of Social Media, but Instagram seems to be the one at the moment. All the things I’ve been looking at are saying we should use it. I’ve increased how many followers I have, and that’s been great, but I haven’t seen a lot of benefits from it yet. When I do, I will let you know.
The downside is also that it is all about numbers. People take notice of how many followers you have. They even take notice of how many you follow. If you follow too many it doesn’t look good, apparently. Then there are the people that will only follow you if you follow them. Strange game. Good luck if you decide to go that way.
The photos today are ones that have been on social media this week. If you want to follow me, here is the link to my Instagram page, leannecolephotography.