Time is so short at the moment, but I really want to fill you in on what has been happening around here. Facebook is taking up so much time, and I do need to get that under control.
Looking back at the Sexism article
Recently I did a post on sexism in the photography industry. I don’t want to rehash what I wrote, I still believe what I said, but I found out something the other day, which I thought was quite interesting.
On Facebook you can do this thing called Audience Insights, it helps you to target who your audience is for advertising, and while I was doing it for Landscape Photography I was so shocked to see it there in blue, I think it was, that of all the people on Facebook, who like landscape photography 49% of them were women. Here look for yourself, here is the graph.
I did this for all the people who are in the listed countries. It is an interest for these people. So, for those who think that not many women are interested in landscape photography, I think you need to have a rethink. While it isn’t absolute, I think it does show that far more women are interested in that type of photography.
I decided to put in just photography and see what the results would be, expecting that there would be far more men, but:
Look at that, 63% women, and only 37% men. Then if you look below it is gives you the totals for all over facebook, still more women for photography than men.
So my question becomes, what are the marketing people in these companies doing? Are they not looking at who really are taking photos? Hey Nikon Australia, your ambassadors only represent 46% of the market.
Enough on that subject today.
I don’t have my own yet, but I have been given a loan camera from Nikon’s PR company to use and review. It only arrived yesterday, so I haven’t had time to get out with it, but that will happen. Unfortunately summer has really hit us here, and we are seeing lots of blue, blue skies. I am going to have to get out and see what I can create with this camera.
I am so glad to finally have my hands on one. It will be so good to test out and find answers to some of the questions I have for it.
Struman Optics Phone Lenses
Struman are offering everyone a special deal at the moment, if you use the code social30 you can get a 30% discount on the phone lenses. Great chance to try them out. This is just for you and I don’t get a kickback, which is fine. It is nice for you to have something as well. So go to their website, Struman Optics.
Really nothing more, I am behind, I will catch up, so if you have left a comment I am getting to them.
Take care and have a good week.